Alias Brand System
Role: Brand Director. Year: 2021–2024. Scope: Platform Identity, Brand Infrastructure, Campaign Systems. Team: Anabella Chiou, Laura Tolomelli, Leo Hurtado, Optimo, Sophie Mil, YJ Park.
Brand system for the commerce platform serving sellers across GOAT and Flight Club. Built the visual and editorial identity for an audience spanning Gen Z resellers to fashion industry executives, localized across five markets.