Work

• AI Creative Operations — Senior Brand Director, 2024–present. AI-powered creative workflows and production pipelines across GOAT Group's five brands.
• GOAT Brand Foundation — Design Director, 2018–2021. Identity infrastructure for a global commerce platform serving 60M+ members.
• GOAT Black Friday 2021 — Design Director, 2021. Full product takeover of the GOAT app. 2M+ participants. 1.5M+ social shares.
• Paris Saint-Germain Partnership — Design Director. GOAT's first global sports partnership. Logo and jersey design for PSG.
• Alias Brand System — Brand Director, 2021–2024. Brand system for the commerce platform serving sellers across GOAT and Flight Club.
• Alias Retail Concept — Brand Director, 2021–2024. Translating a digital platform into physical space. 8 locations across 3 continents.
• Alias Seller Report 2023 — Brand Director, 2023. Annual industry report on resale commerce. 10K copies distributed globally.
• GOAT Group Brand — Brand Director, 2021–2024. Corporate identity unifying five consumer brands under one voice.
• Perspectives Zine — Brand Director. Internal publication series highlighting GOAT Group employees and their contributions.
• Mumm RSRV — Art Director. Complete rebrand of a premium product line, from naming to packaging.
• Editions MR — Art Director. Visual identity and creative direction for a Paris-based ready-to-wear brand.