GOAT Black Friday 2021
Role: Design Director. Year: 2021. Scope: Campaign Identity, Product Brand, Gamification, Multi-channel Activation. Team: Christopher Diaz-Mihell, Eamon Freel, Two Much Studio.
Full product takeover of the GOAT app. 9 days of exclusive drops, in-app experiences, and custom creative across 3 time zones. 2M+ participants. 1.5M+ social shares. Established the format for GOAT's largest annual revenue event.