GOAT Brand Foundation
Role: Design Director. Year: 2018–2021. Scope: Platform Identity, Brand Infrastructure, Campaign Systems. Team: Adrian Zorzano, Alice Rangel, Anabella Chiou, Angely Yu, Chi Long Trieu, Christopher Diaz-Mihell, Dinamo, Josh Webman, Sean Zhang.
Identity infrastructure for a global commerce platform. Built the visual language, guidelines, and asset systems that unified GOAT across app, web, retail, and marketing, serving 60M+ members in 170+ countries. Grew and led the creative team through a period of 10x growth.