GOAT Group Brand
Role: Brand Director. Year: 2021–2024. Scope: Corporate Identity, Internal Communications, Leadership Communications. Team: Anabella Chiou, Christian Horrer, Estefania Cho, Laura Tolomelli, Scott Van Der Zee.
Corporate identity for the parent company behind GOAT, Flight Club, Grailed, Alias, and Sneakers.com. Created the brand system, icon language, and digital infrastructure that unifies five consumer brands under one corporate voice. Led creative direction and production of All Hands, the company-wide meeting reaching 1,200+ employees globally, working directly with executive leadership three times a year.