Samuel Guillopé-Weissler is a French-American brand director with 15 years of experience in branding, product, and print design.

Currently leading AI transformation for creative teams at GOAT Group (GOAT, Flight Club, Grailed, Alias and Sneakers.com).

SGW Studio is his independent practice, ongoing since 2010. Clients include: All Gone, Editions MR, Greatest Magazine, Iconoclast, Maison Mumm, McQueen.