Samuel Guillopé-Weissler builds identity systems, product brands, editorial programs, and physical spaces. The work spans naming, visual identity, content strategy, packaging, environmental design, and digital product.

Currently at GOAT Group, leading AI creative operations across all brands. Previously Brand Director for Alias and the corporate brand. Design Director for GOAT through its highest-growth years.

SGW Studio is his independent practice, ongoing since 2010. Clients include All Gone, DC Comics, Editions MR, Greatest Magazine, Iconoclast, Maison Mumm, McQueen, Pernod Ricard, and Warner Music.

This site is designed and built by hand. French-American, based in Los Angeles.