GOAT Brand Foundation

Core brand system for GOAT: visual language, guidelines, and assets unifying the platform across app, web, retail, and marketing. Foundational infrastructure that defined how GOAT looks and behaves at scale.

GOAT Group Brand

Brand system for GOAT Group, the parent company behind GOAT, Flight Club, Grailed, and Alias. Visual identity, guidelines, and templates for corporate communications. Includes All Hands, the company-wide meeting held three times a year, translating leadership vision and strategy for 1,200+ employees globally.

Paris Saint-Germain Partnership

GOAT's partnership with PSG brought global visibility at the intersection of football and streetwear. Led logo and jersey design.

Alias Brand System

Visual and editorial voice for Alias, the selling platform powering GOAT and Flight Club. The system works across a wide audience, from Gen Z resellers to fashion industry executives, while maintaining brand authority and cultural relevance. Localized across 5 global markets.

Mumm RSRV

Full redesign of Mumm's premium champagne range. From naming to label design to packaging, a complete rebrand of the RSRV line.

Alias Retail Concept

Physical retail touchpoints for the Alias seller network. Collaborated with Perezic Vargas Studio to translate the digital brand into physical space: signage systems, environmental graphics, and the in-store experience. 8 locations across 3 continents.

GOAT Black Friday 2021

Large-scale annual campaign combining product drops, gamified experiences, and multi-channel marketing. 9-day activation across 3 global zones with 2M+ participants and 1.5M+ social shares.

Alias Seller Report 2023

Annual publication analyzing key trends across fashion resale. Designed for print in collaboration with Hubertus Design, then adapted across digital, social, and AR. 10K copies distributed globally, with a campaign activated across web, social, email, and PR.

Editions MR

Visual identity and creative direction for Editions MR, a men's ready-to-wear brand.

Perspectives Zine

Digital-first publication highlighting GOAT Group employees, their backgrounds, perspectives, and contributions. Published throughout the year, then collected into a printed edition for end-of-year distribution.